Course Code
MAR4841
Textbook List
Title
Service Marketing:Integrating Customer Focus Across the Firm - LL
ISBN Number
9781265144814
Edition
8E
Publish Date
2023
Publisher
McGraw Hill
Format
Text Only -LL/Custom
Usage
REQ
Deployment Date
26SA
Comments
Approved/Available 3/2026 /Internal update generated by pub for price point /replaces 9781260564167