Course Code
MAR4804
Textbook List
Title
Marketing Management -LL - Textbook only
ISBN Number
9780357635087
Edition
6E
Publish Date
2022
Publisher
Cengage
Special Instructions
Format
Usage
REQ
Deployment Date
25WA
Comments
Approved UDC; PUB EISBN 9780357710418
Title
Marketing Management
ISBN Number
9798214052601
Edition
7E
Publish Date
2026
Publisher
Cengage
Format
text Only -PB
Usage
REQ
Deployment Date
26FC
Comments
NYP - 3/30/2026; PUB EISBN 9798214052670/UDC Approved for OCT classes.