Consumer Behavior

Course Code

MAR4503

Textbook List

Title

Consumer Behavior: Building Marketing Strategy - LL

ISBN Number

9781265440916

Edition

15E

Author

Hawkins, Best, & Coney

Publish Date

2023

Publisher

McGraw Hill

Format

Text Only -LLCustom

Usage

REQ

Deployment Date

23SB

Comments

Approved/Available 5/2026/Internal update generated by pub for price point replaces 9781266827389