Course Code
MAR4334
Textbook List
Title
Advertising and Promotion: An Integrated Marketing Communications Perspective-LL
ISBN Number
9781266668371
Edition
13E
Publish Date
2023
Publisher
McGraw Hill
Special Instructions
Format
Text Only -LLCustom
Usage
REQ
Deployment Date
26SA
Comments
UDC Approved / Available 5/2026/Internal Update ISBN gernerated for price point /replaces 9781266854668
Title
Advertising and Promotion: An Integrated Marketing Communications Perspective-LL
ISBN Number
TBA
Edition
REL2026
Publish Date
2026
Publisher
McGraw Hill
Usage
REQ
Deployment Date
Pending
Comments
NYP - 6/1/2026