Intro to Marketing & Self-Promotion

Course Code
GRA1044C
Textbook List
Title
Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN Number
9781119984818
Edition
6E
Author
Alina Wheeler
Publish Date
2024
Publisher
John Wiley & Sons
Special Instructions
Format
Usage
REQ
Deployment Date
25FA
Comments
Approved UDC / Availalbe 11/2025
Title
Art of Digital Branding - Recommended
ISBN Number
9781581158762
Author
Ian Cocoran
Publish Date
2011
Publisher
Simon & Schuster /Allworth Press
Special Instructions
Format
Text Only -PB
Usage
REC
Deployment Date
24WD
Comments
approved /Available 10/2025
Title
Art of Type and Typography: Explorations in Use & Practice - Recommended
ISBN Number
9781138236882
Edition
1E
Author
Mary Jo Krysinski
Publish Date
2017
Publisher
CRC Press/Routledge
Format
Usage
REC
Deployment Date
2026-04-18